Hi, I’m Sani.

Slobodan Manic
Consultant and speaker on Agent Experience Optimisation. Host of the No Hacks podcast. Based in Portugal.
I help companies stay usable, visible, trusted, and findable in an AI-driven web. No Hacks is how I think out loud about it: a weekly podcast, a weekly newsletter, and now a set of free tools.
The story
Fifteen-plus years in web development and optimisation. Freelance work, technical team lead at Search Engine Journal, Klarna payments integration at Krokedil, conversion strategy at Maksimer. Five WordPress core releases. CXL-certified in conversion optimisation. Clients have included Instacart and Klarna.
The No Hacks podcast launched in 2021. 200+ episodes, now focused on optimising websites for AI agents.
Co-founder at Web Performance Tools, Inc. since 2024.
What I do
- Agent Experience Optimisation
- Conversion Rate Optimisation
- Technical SEO
- LLM visibility & citation readiness
- Entity optimisation
- Web accessibility
- User experience
- Web performance
Credentials
- CXL-certified CRO specialist
- WordPress Core Contributor (5 core releases)
- Host of the No Hacks podcast (200+ episodes)
- 15+ years in web development and optimisation
Elsewhere