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Hi, I’m Sani.

Slobodan “Sani” Manic

Slobodan Manic

Consultant and speaker on Agent Experience Optimisation. Host of the No Hacks podcast. Based in Portugal.

I help companies stay usable, visible, trusted, and findable in an AI-driven web. No Hacks is how I think out loud about it: a weekly podcast, a weekly newsletter, and now a set of free tools.

The story

Fifteen-plus years in web development and optimisation. Freelance work, technical team lead at Search Engine Journal, Klarna payments integration at Krokedil, conversion strategy at Maksimer. Five WordPress core releases. CXL-certified in conversion optimisation. Clients have included Instacart and Klarna.

The No Hacks podcast launched in 2021. 200+ episodes, now focused on optimising websites for AI agents.

Co-founder at Web Performance Tools, Inc. since 2024.

What I do

  • Agent Experience Optimisation
  • Conversion Rate Optimisation
  • Technical SEO
  • LLM visibility & citation readiness
  • Entity optimisation
  • Web accessibility
  • User experience
  • Web performance

Credentials

  • CXL-certified CRO specialist
  • WordPress Core Contributor (5 core releases)
  • Host of the No Hacks podcast (200+ episodes)
  • 15+ years in web development and optimisation

Elsewhere

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